We have an interesting view out our office here.
Unfortunately, interesting doesn’t mean particularly enthralling.
We’re opposite a building in Southend which has long since been ‘closed’. I can only assume it was offices before, but have no direct knowledge.
The thing that makes me chuckle slightly, is, as we’re 4 stories up, we look out and pinned to the boards which cover the windows is an advert for a property services company.
The only people that could possibly, ever see that, is us – and the office next door to us.
I don’t know if this is one of those scenarios where they got inches and feet confused, and expected it to cover half the building, but either way, it’s barmy.
But it drives the question: where is a good place to advertise?
The best place to advertise is obviously, where your potential customers are.
This might sound like a completely barking mad obvious thing to say, but quite often the place where your competitors advertise is not the best place for you to advertise. Industry/trade magazines might get the readership, but people are largely so used to seeing adverts from that industry they all blend in.
You need a way you can identify your target market, and advertise in a place that they don’t expect. Like if you were selling high profile watches, you’d want to advertise in a high end sports car magazine, or something similar.
Facebook lets you totally drill down your target, so when it comes to online, you can profile your future customer quite nicely.
Google again has similar targeting, meaning you can run display ads to capture peoples interest on all sorts of sites.
There’s a ‘Where to Advertise Guide’ on my new site; it’ll cover some of this in a bit more detail.
In fact, the whole site covers a load of things in a load of detail.
And it’s all free.
Am I mad? No. Clearly not. There’s obviously paid for content on there too; but as I’ve demonstrated before, the best way to convince you that the paid-for content is worth paying for, is to show you how much more money you can earn with the free content.
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